Entrepreneurs, managers, students, self-employed, physicians & lawyers … you all need to master the basics of financial management. With this book, you’ll be able to read the main financial statements (balance sheet, profit & loss statement, and cash flow statement), understand what they measure, their differences and how they are linked together.
Happy Smarty, a talented eight-year old, wants to start his own business, selling lemonade. He would like you to help him prepare each day the full financial statements in order to understand the process and evaluate his performance.
Youssef F. Bissada, Emeritus Professor of Entrepreneurship & Family Enterprise at INSEAD, is also the founder of Bissada Management Simulations (BMS), a company specialising in the development and delivery of management training courses and software, for business/engineering schools as well as for companies.
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